Category Archives: EMBRACE Stories

“I will definitely delivery my tenth baby at the Health Center!”

The end of last month, Sopheak, our project Monitoring & Evaluation for Learning Officer along with his partner from M’day Rik Reay Kone Rik Reay (MRKR) Veasna visited Morokot commune, Choam Ksant district in Preah Vihear province and met this family. They were able to sit and spend some times with the family asking about her life and family. Here is a short story of the woman they met:


The woman’s name is Mrs. SAMOEUN, married to a man who is a soldier at the border (a majority of the families living in the community are soldier families)! “I have had ten children including the one in my tummy because I’m now eight months pregnant.” SAMOEUN said. “But I now only have six children including the one in my tummy because my other 4 kids had passed away.” she mentioned when asked about her children’s names and their ages.  When asking about how they died, she told that she wasn’t sure. The babies were too young, but she said maybe because of the Measles. One of her kids who died was one month old. And there were no health centers nearby. She continued that she never got to deliver all her babies at the Health Centers. But for this tenth child, she is planning to go to the health center to deliver her baby to seek a better health care.


SAMOEUN has been participating with EMBRACE Project for about 12 months now! She has actively joined the Reflect Circle Group discussion meetings and has learned quite a lot of knowledge, especially about nutrition and pregnancy women care. She has visited a few times already to a health center and has been taking the iron tablet, eating good nutritious food to make herself and her child healthy, which she has learned through the group meeting. After joining with the project, she has hoped she would learn more and improve her family to be healthy. She is hopeful that her child would be born healthy! “And I also wish ADRA and the supporters to be healthy and be successful in all they do.” She thanked us 
Story collected by: EMBRACE Project team (Sok Sopheak, Veasna_MRKR)
Learn more about the project and the story on the Blog!

Project EMBRACE Agents of Change completed their trip!

Here they are back at our office in Phnom Penh, the project EMBRACE Agents of Change after their two-weeks trip at our project EMBRACE sites in Kampong Thom and Preah Vihear learning about global maternal, newborn and child health (MNCH) and nutrition issues. Upon their return to Canada, the Project EMBRACE Agents of Change will work with ADRA Canada to use their new awareness and knowledge to engage their communities in increasing awareness of global MNCH and nutrition issues.

“The AoC Study Tour is part of EMBRACE, a maternal and child health project led by ADRA Canada and primarily funded by Canada’s International Development – Global Affairs Canada.”

Our EMBRACE Project Agents of Change (AoCs) are On TV!

Our Project EMBRACE Agents of Change (AoCs) are in the news!
This recent past week was World Breastfeeding Week, and our project team including Agents of Change from ADRA Canada has taken parts in the celebration. Here is the news clip that was broadcasted on the National TV. Check it out!

“The AoC Study Tour is part of EMBRACE, a maternal and child health project led by ADRA Canada and primarily funded by Canada’s International Development – Global Affairs Canada.”

Press Release for World Breastfeeding Week!

On August 9, 2017, our project EMBRACE (Enhancing Mother/Newborn/Child Health in Remote Areas through Health Care and Community Engagement), the project led by ADRA Canada, and funded by the Government of Canada, through its agency, Global Affairs Canada, has celebrated World Breastfeeding Week cooperated with Provincial Health Department and the local authority in Sandan district, Kampong Thom province. The event was conducted to raise the awareness to the community about the importance of breastfeeding after there has been report from specialized institution stating that the percentage of exclusive breastfeeding in Cambodia was dropped significantly from 2010-2015. The topic for this year World Breastfeeding Week is: “We together promote breastfeeding for the better future of our children.”

Mr. Roth Rumnea, the EMBRACE project Manager of ADRA Cambodia said that we are glad to be able to celebrate this important World Breastfeeding Week and he shared five key messages during the event:
            1. “We together promote breastfeeding for the better future of our children.”

            2. “Breastmilk is the best nutrition of the baby and child.”

            3. “Born right away, breastfeeding right away, make a child healthy.”

            4. “Immediate breastfeeding within the first hour after delivery save the live of the child alot.”

            5. “Breastfeed your child at least for two years and provide additional meal when the child is six months old and above.”

Mr. Long Kiseung, the governor of Sandan District mentioned about the report of Cambodia Demographic and Health Survey 2014 that shows the practice of complementary and exclusive breastfeeding has dropped from 73.5% in 2010 to 64.6% in 2014. The percentage of immediate breastfeeding within the first hour after delivery and the continuous breastfeeding until the child is 12 months was found dropped from 65.3% to 62.6% and from 83% to 80% respectively. In addition, providing additional food before the right age of the child was increased significantly both in urban and rural areas between 2010 and 2014. He stated that seeing this report of this decreased percentage we have to put in first priority to improve the practice of exclusive breastfeeding in the country to be better. At the same time, we have also found some reasons that caused the drop of the breastfeeding habits such as migration, lack of knowledge and understanding about the importance of breastfeeding, old habits and tradition, lack of support from family members, and the increase of the promotion of baby milk formula sale instead of breastfeeding.

Seeing this decrease in breastfeeding, the Ministry of Health through its National Nutrition Program supported by development partners HKI, Unicef MTI FHI36 Alive, Thrive, Save the Children, and World Vision Cambodia working together to initiate celebrating World Breastfeeding Week again from 2015. In 2017, the National Nutrition program of Ministry of Health collaborated with HKI and relevant development partners launch the celebration of World Breastfeeding Week under the topic: “We together promote breastfeeding for the better future of our children.”

This event was conducted for the whole morning from 7:30am until 11:30 with the participation of representatives from the Provincial Health Department, Provincial Operational Health District, District office, relevant official in Sandan district, development partners, all 3 Health Centers, Commune, Schools, students, and community members totaling 400 participants including the ADRA Canada Agents of Change.

Project EMBRACE Agents of Change (AoCs) – 6-29 August 2017